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What makes Trustpilot different?
Trustpilot is the only site which combines all consumer reviews on the internet with media reports and certifications in one easy-to-access format to deliver an objective, balanced view of a company to a customer. Our company is entirely consumer driven: customers will find different opinions from different people, who often result in one advice: should I purchase from this company or not?
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What is the goal of Trustpilot?
For consumers, Trustpilot wishes to help internet shopping become easier, safer, quality driven, and transparent. There are many hundreds, if not thousands of reviews written online each day: Trustpilot gathers these to steer consumers away from the bad and into the arms of the good.
For companies, Trustpilot offers a useful marketing and differentiation tool. It helps to shift the focus from price to that of quality and service, giving companies an opportunity to make them stand out from their competitors.
For the e-commerce community, Trustpilot wants to promote safer, reliable internet shopping so that companies and consumers continue to enjoy their online opportunities.
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What is the Trustpilot Guard?
Trustpilot is a free and easy way to avoid being ripped off when you shop online. Search results are given a check mark in green or red. Green means the site has a high rating and many positive reviews, red is a sign to stay away — the site has mostly negative reviews and lots of user complaints. Trustpilot gives its ratings based on reviews and media stories it collects from the web. At the present time, it has over 1 million reviews and stories. The download is quick and free and is unobtrusive. All you see is a green check mark on your browser info bar (next to the home icon on IE7). Google searches will show the check marks next to sites Trustpilot has info on, and if you visit an E-tail site directly you can use the check mark to see what the Trustpilot rating is. It’s a quick and easy way to find out if a site is safe to buy from or not.
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How does the number of reviews influence the accuracy of TrustScore?
Every day Trustpilot receives many new reviews. As the number of reviews grows, the accuracy is rising. Please be aware that Trustpilot cannot give a representative view of sites with few reviews.
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Why is there sometimes a difference between the number of reviews you say exists at a 3rd party, and the actual number of reviews?
Due to the time interval in the scanning, small variations can occur.